Pieter has been involved in Organised Agriculture for a long time and is a visionary when it comes to innovative ideas. His passion is to shorten the value chain and create more value for the farmer/supplier. He also believes in the "corporate" approach to business and strives to involve other like minded producers to ensure a sustainable supply and sharing the benefit with fellow farmers. For a long time the farmer/producer of agricultural products has been in the background where intermediaries were left to process, market and sell their product. He believes that the farmer himself must get involved and take responsibility for his product. Beef in South Africa must be seen as a niche product and not a commodity and treated with the respect it deserves. He proposes consumers to educate themselves so they can consciously source meat with the correct knowledge, see the difference in quality and buy with a clear mind and traceable surety. He has also been in the forefront in finding like minded butchers/retailers that share the same vision.
Marietha has always been involved with the family business and is the one in the office who sees that things happen, she is the central hub of communications. Based in the office at Langside she is always available to handle queries and direct instructions to who ever must do what. As a big advocate of the LCHF lifestyle, she is the driving force behind Langside Meats produce and keeps all the processes in check. Being a avid home cook, she lives out her passion in the kitchen with a unique cooking style. Her passion for utilizing beef forequarter is unprecedented. Her motto is every cooking experience should be a "red lip" moment.
Koot, with a background in accounting manages the operation hands on. With a passion for natural meat production from the farm to the consumer table. Taking our production systems back to before the factory farm and reinventing the ideal natural grazing of animals to the modern world. He is very aware of the environment and lives buy the motto, "Eat less meat, but eat PROPER meat"! Educating consumers to utilize the whole animal from nose to tail as apposed to only sticking to primal cuts is very high on his priority list. Having a special interest in slow cooking meat to perfection and a healthy interest in beef charcuterie he knows what it takes to present and compliment beef served as a dish. His phone is the busiest of all and he is always busy sourcing the right animals, pricing between producers and retailers, orders and logistics. He is the man to speak to if you want to place orders.
Lindrie is the backbone of the operation. As a professional accountant, she does the dirty work of managing funds so the rest of the team can live out the philosophies without going bust. If you are in arrears with your payments you will have to bear the brunt from her. It is such a privilege for the family to have her as part of the operation and the financial institutions we partner with are equally happy. A professionally minded person who is a workaholic and can be asked to do anything at any time of the day or night. Lindrie is the one who handles the finances and she is the one to contact for orders and terms.
The latest addition to the family who's first word was "Moo" pointing at cattle. Being only a year old, growing up in offices surrounded by "Beef Talk", being given Agricultural magazines to page through to keep him busy, he is destined to become the next generation beef supplier. He gives meaning to the work the team does by justifying the hard work and healthy habits we advocate just by seeing his natural development in a sometimes artificial society.
Helené is the only Prinsloo not part of the family business, but that is only because she lives in Cape Town. She is a professional bookworm and proud brand ambassador.